FEATURES

A complete toolkit for
product data. And profit.

Every plan includes rules, audits and automation. Pro, Scale, Enterprise and CL Pro add AIMatch plus Google performance data for Profit on Ad Spend per SKU.

PROFIT ON AD SPEND

See which products actually make money

On Pro, Scale, Enterprise and CL Pro, POAS combines your cost-per-item with Google performance data to calculate profit for every product. Wasted-spend alerts flag SKUs whose spend outruns their contribution, and margin-band labels let your campaign structure follow profit, not guesswork.

✓Included on Pro, Scale, Enterprise and CL Pro
✓POAS from Google performance data plus Shopify or CSV costs
✓Wasted-spend alerts on loss-making lines
✓Margin-band custom labels for Google and Meta
Profit per SKU · Your storePOAS 2.4
Trail runner GTXSKU 4471 · 62% marginPOAS 3.2Push
Merino base layerSKU 2210 · 18% marginPOAS 0.7Losing money
Insulated flask 750mlSKU 3806 · 41% marginPOAS 1.6High returns
Wasted-spend alert: 1 SKU losing moneyReview →
RULES ENGINE

Change thousands of listings without touching a spreadsheet

Build if-then rules per channel: map attributes, rewrite titles for search, set custom labels, exclude products. Preview exactly which products a rule touches before it goes live.

✓Visual if-then builder, no code
✓Auto-exclude out-of-stock or low-margin products
✓Custom labels for campaign segmentation
Rules · UK Google Shopping+ New rule
Exclude out-of-stockIF availability = 0 → excludeON · 38 items
Promo label under £50IF price < 50 → custom_label_0ON · 1,284 items
Title: append colour + sizeSET title = title + colour + sizeON · 5,240 items
Preview impact before generatingPreview →
AIMatch · attribute completion
INPUT TITLE
Trail Jacket - Men's
↓
AI SUGGESTED
OPTIMISED TITLE
Trail Jacket Men's Waterproof, Forest Green, S–XXL
BRAND
Your brand ✓
CATEGORY
Apparel… ✓
GENDER
Male ✓
AIMATCH

AI fills the gaps your catalogue leaves

Available on Pro, Scale, Enterprise and CL Pro, AIMatch auto-completes missing brand, category and Google Merchant Center fields and suggests stronger, search-ready titles. You approve; it applies.

✓Brand, category & GMC attribute completion
✓Title suggestions built for Shopping search
✓Included on Pro, Scale, Enterprise and CL Pro
FEED AUDIT

Catch problems before Google does

The audit health-scores your catalogue against Google Merchant Center requirements (missing GTINs, weak titles, absent categories) so you fix gaps before they become rejections.

✓Checked against 20+ Merchant Center fields
✓Per-field breakdown with affected products
✓Validation summary on every feed generation
Feed audit · Your storeHealth 98%
✓Titles5,240 / 5,240
✓Images5,240 / 5,240
!GTIN missing84 products
!google_product_category empty31 products
✓Prices & currency5,240 / 5,240
Fix with AIMatch →

And the rest of the toolkit

Overrides & bulk edits
Manual per-product fixes that sit on top of rules: single edits or bulk overrides across a selection.
Canonical vs output views
Browse products as imported and exactly as each channel will receive them, side by side.
Scheduled automation
Syncs and regenerations run on your interval; any rule, override or stock change triggers a refresh.
Secure feed URLs
Every channel feed ships as TSV or CSV on a public or Basic Auth URL, with full generation history.
Global localisation
Per-channel country, language and currency settings keep every international feed correctly formatted.
Teams, brands & roles
Multi-brand accounts with admin, manager and client roles, per-brand access and audit logs. Built for agencies →